Hi–I’m Kevin Knox. I help athletes & leaders get clear and make meaningful impact.
Doing the extraordinary is about conquering your inner world.
Great athletes, coaches, and leaders understand that true performance begins with an unshakable relationship to yourself — where self-belief isn't just a concept, but a daily practice.
The real champion doesn't ask: "What obstacles are in my way?" They ask: "How do I cultivate an unbreakable spirit?" and then transform that inner strength into remarkable, consistent action.
It's not about avoiding setbacks. It's about developing the skills, habits, and resilience to transform them.
At the end of the day, what defines us is a simple truth: Our biggest competition is always ourselves — and our greatest victory is continuous, fearless growth.
About Me
I teach, coach, and consult some of the world’s most interesting people.
For nearly two decades, I've worked with top athletes, leaders, and their teams, to achieve extraordinary results.
This work focuses skill development, habit formation, and building the mindset required to courageously lead oneself and one’s team.
With clients ranging from NFL coaching staffs to Fortune 100 companies to local non-profits, I’ve encountered it all. My solutions are evidence-based and my approach draws from psychology, philosophy, behavioral economics, and a variety of wisdom traditions.
I’m the founder of With Valor, a leadership development firm that works with athletes, coaches, and executives across a range sports and business.
My passions include time with my kids, adventures with my wife, and believing in people. I enjoy reading, writing, running, and the art of possibility.
My wife and I have three children, and we live in Atlanta, GA.